Marketers Must Stop Playing Their Own ‘Game Of Thrones'
Putting the customer at the center of the marketing experience is easier said than done. It starts with eliminating silos and sharing data across functions. On CMO.com, our global CMO Jamie Gutfreund writes about why marketers should stop playing their own “Game of Thrones” to build truly consumer-centric experiences.
Read the full article on CMO.com.