EVERYONE KNOWS MOBILE HAS TRANSFORMED CONSUMER BEHAVIOR - BUT WHY?
With 2017 just getting started, Adobe’s CMO.com compiled a list of the 10 New Year’s resolutions marketers ought to make. CMO Jamie Gutfreund’s recommends recognizing why mobile has transformed consumer behavior to such an extent. “Consumers now want 24/7 global access to the best of everything: the best prices, the best stories, the best quality products,” she says. “Brands will need to do more than meet expectations, and find ways to raise the bar and deliver extraordinary at every step in the customer journey.”